If your client sees it, touches it, or hears it – it's important. All of your client's experiences should be 'on message' and in tune with one another.

If you've got good branding – use it. If not – then fix it and use it.
Stop confusing your client-base.

My world is print because I chose not to be come an expert web programmer, professional photographer, or commercial media buyer. I've got friends that do that.
Or ... I can work with your friends to do that.